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South Africa domestic violence campaign captures the Web

6 March 2015 - 12:02pm
| by Gaby

Photo credit: Ireland Davenport, South Africa

A dramatic domestic violence campaign featuring #TheDress led by The Salvation Army in South Africa has been capturing people across the globe today.

The image, which depicts a female victim of domestic violence wearing the dress that was the talk of social media earlier this week, highlights the often-overlooked severity of abuse.

A spokesperson for The Salvation Army says: "The Salvation Army sees the devastating effects of domestic violence on women, men and children every day. We support people who are affected in our human trafficking work, our specialist services, Lifehouses and community centres.

               [Read more: Our work with victims of domestic abuse]

"We know that one in four women are victims of domestic violence in the UK: this innovative and powerful campaign by The Salvation Army in South Africa highlights that domestic violence is often overlooked by society. We hope this image helps people to see the true impact of this crime."

For more information and to donate to the work of The Salvation Army in South Africa visit: the

For more information about The Salvation Army UK and Ireland's work with the victims of domestic violence,  click here

To donate to our domestic abuse work, please Text SADA15 £5 to 70070 or donate online.

Here's how the world reacted to The Salvation Army South Africa #TheDress meme


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